1. Who We Are
Sterling Lab is a performance marketing and growth systems agency specializing in Google Ads management and Google Analytics 4 implementation. We operate across 10 countries and serve clients in multiple verticals.
This privacy policy applies to this website (sterling.company) and describes how we collect, use, and handle information when you visit or contact us.
2. Information We Collect
Contact information: When you reach out via Telegram, WhatsApp, or email, we receive the contact details you share (name, handle, email address, phone number).
Usage data: Like most websites, we may collect standard server log information including your IP address, browser type, pages visited, and timestamps. This data is used solely for security monitoring and performance diagnostics.
Analytics data: We use Google Analytics 4 to understand how visitors use our website. This includes page views, session duration, and general geographic data. GA4 data is anonymized and aggregated — we do not track individual users across sessions.
3. How We Use Your Information
We use the information we collect to:
- →Respond to your inquiries and audit requests
- →Deliver the services you engage us for
- →Improve our website and understand which content is most useful
- →Comply with legal obligations where applicable
We do not sell, rent, or share your personal data with third parties for marketing purposes.
4. Third-Party Services
This website uses the following third-party services:
- —Google Analytics 4 — website analytics (data stored by Google)
- —Telegram — messaging and contact (data handled by Telegram)
- —WhatsApp — messaging (data handled by Meta)
- —Google Fonts — typography rendering
Each of these services has its own privacy policy governing how they handle data. We recommend reviewing their respective policies if you have concerns.
5. Cookies
This website uses minimal cookies. Google Analytics 4 sets cookies to distinguish sessions and measure usage patterns. These are analytical cookies and do not contain personally identifiable information.
You can disable cookies in your browser settings at any time. Note that disabling cookies may affect some website functionality.
6. Data Retention
We retain contact information for as long as necessary to provide our services and comply with legal obligations. Analytics data is retained per Google Analytics 4 default settings (14 months).
You may request deletion of any personal data we hold by contacting us directly.
7. Your Rights
Depending on your location, you may have the right to:
- →Access the personal data we hold about you
- →Request correction of inaccurate data
- →Request deletion of your data
- →Object to processing of your data
- →Data portability where applicable
To exercise any of these rights, contact us via email at alex.sterling.lab@gmail.com.
8. Security
We take reasonable technical measures to protect any data we hold. However, no internet transmission is completely secure. We recommend not sending sensitive financial information via email or messaging platforms.
9. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. Continued use of the website after changes constitutes acceptance of the updated policy.
10. Contact
For any privacy-related questions or requests, contact us at: